Unlocking More Insights - Faster
We harness the power of AI to revolutionise the qualitative research process. Cutting-edge AI technology enables us to uncover even more valuable insights, providing you with a competitive edge in the market. The process is more efficient, with greater output, than conventional low-tech qualitative research.
Unlocking the Power of AI for the Qualitative Research Process
Advanced AI technology enables us to analyses and interpret large verbal datasets efficiently, providing more valuable insights for your business.
AI Analysis
- Efficiently analyse large verbal datasets
- Extract valuable insights
- Improve decision-making processes
Why Choose Us?
We combine years of qualitative research experience with up-to-the-minute expertise in generative AI, specifically Claude 3.5 Sonnet
Prompting: Experience and Expertise
Our experience, specifically in the area of market research, enables us to get the most out of video footage and transcripts.
Harness the Power
There are many ways we can use AI to speed up analysis and create quality output
Three Main Types of Output
Summary of the whole interview or group discussion
Creating from a large amount of qualitative interview data a summary of attitudes and perceptions.
Profile of each respondent
The generative AI produces comprehensive analysis, including, for example, a summary of perceptions, attitudes and preferences of each respondent.
Key findings for each research objective
We can use AI to trawl through all the responses, matching them to respondent characteristics, uncovering insights.
Streamlined AI Analysis Process for Richer Insights
Transcript Generation and Subtitles
High quality output carefully checked by us. This includes translation where required.
AI Analysis and Pattern Recognition
Using the best prompts in ChatGPT and Claude Pro.
Insightful Reporting and Recommendations
We provide comprehensive reports with actionable recommendations building on - but not relying on - the AI analysis findings.
Unlock Business Potential with AI
Discover how AI Analysis can revolutionise your qualitative research process.
