Unlocking Insights:
- full service or
- analysis and output only
Discover the power of qualitative market research and AI-assisted analysis
Full Service Projects
Includes fieldwork - either online interviewing, or 360 Group moderation
Benefits
We are responsible for the whole project - from research design to fieldwork and delivery of results.
Features
Interviews or group discussions producing close up footage for each respondent.
Text-based video (or audio) editing and clip selection.
Expert generative AI applied to transcripts.
Results and video clips packaged in PowerPoint or as a PDF.
Analysis, Video Editing and Output Only
Benefits
Around 50% saving in time compared with the conventional process.
Deliver to your client quicker and at a lower cost.
Features
Text-based video (or audio) editing and clip selection.
Expert generative AI applied to transcripts.
Results and video clips packaged in PowerPoint or as a PDF for you to add conclusions and recommendations.
Communications Testing
We have a unique methodology to gain valuable insights to develop communications.
We capture both considered responses and three second System 1 responses
Financial Research
We have many years experience of conducting research in all financial product areas - from retail banking to B2B insurance products.
FMCG
We have experience in most sectors of fast moving consumer goods, with a particular focus on food.
Vulnerable Consumers
Our sensitive interviewing techniques and knowledge of a range of vulnerabilities, including non neurotypical respondents, puts us in a strong positions to gain real insights.
Children's Research
Capturing non - verbal responses from children puts us in the unique position of being able to test communications with children as young as three years old.
The Two Most Effective Methods for Capturing Responses on Video
We major on two fieldwork methods to capture responses on video. These methods allow us to gain valuable insights from both verbal and non-verbal cues. They are also both cost-effective and time-saving.
Online Interviews
Using Zoom or another app enables us to capture respondents on video as they are shown communications material etc
360 Group Discussions
This is an effective way to capture close-up footage of individuals enaged in discussion.
